Each Coca Cola tray contained the brand as well as a commemorative portrait that would vary depending on the year it was produced. The trays were a visual advertising reminder of what beverage to purchase, and in doing so, the platter was a rectangular or circular flat tray that could fit multiple drink glasses for clerks to serve patrons. These Coca-Cola branded trays served the purpose of assisting a server with multiple soda orders and have become a collectible item to various collectors. Shonk Company, the New York Metal Ceiling Company, Tindeco and Stelad Signs all assisted in the production of Coca-Cola merchandise throughout the years. Since 1897, Coca-Cola has mass produced serving trays under its brand name.
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